Cima Senior Living - One CMS, Hundreds of Communities

Cima Senior Living operates assisted living, memory care, and independent living communities across the United States. They needed a web platform that could carry one brand across a growing portfolio of locations — without turning into a pile of disconnected microsites.

I handled the project end to end: brand identity, design, Framer development, CMS architecture, and accessibility.

Senior living is a local decision made under pressure. Families search by city, not by brand, and they need specific answers about a specific building — care levels, pricing structure, floor plans, staff, tours.

That means every community needs its own real pages and its own navigation. But a central marketing team of a few people can't maintain fifty separate websites, and duplicating components per location breaks the brand the moment anything changes.

The requirement was contradictory on the surface: hundreds of distinct local experiences, one system, one team.

Rather than designing screens first, I designed the content model first. Communities, local pages, navigation relationships, and shared content all connect through a single structured Framer CMS.

The core piece is a single navigation component that reads the current page and its parent community, then renders the correct local links automatically. One component, not one per location. When a community is added, its navigation exists the moment its CMS record does.

Routing was the hard part — getting clean, predictable URLs for community-level pages while keeping every page connected to the right parent record inside Framer's CMS constraints.

Senior living is one of the highest-risk verticals in the US for ADA web accessibility claims, and the audience itself skews toward users with vision, motor, and cognitive impairments. Accessibility wasn't a compliance checkbox here — it's the actual user base.

One brand platform capable of powering hundreds of community sites from a single source of truth.

The Cima team can launch a new community, create its pages, and set its navigation entirely in the CMS. New content appears in the right context automatically — no canvas edits, no rebuilt components, no developer in the loop for routine publishing.

Framer scales much further than most people assume, but only if the content architecture is treated as the product rather than as a place to store text. The difference between managing fifty websites and managing one system is decided before a single page gets designed.

Framer · Framer CMS (multi-collection relational model) · custom code components · WCAG 2.1 AA