Built with Kajabi
Kajabi Business Audit for Small Business Consultant
Joanna Newton
Verified
📌 Project Type:
Kajabi Business Audit & Strategy Session
📝 Project Description:
Small Business Consultant, Rick Campfield, sought to jumpstart his course-based business. As a busy 1:1 service provider, he wanted to shift more of his revenue toward digital products to scale his income beyond billable hours.
⚙️ What I Did:
Phase 1: Audit
I completed a comprehensive audit of Rick’s Kajabi setup to identify critical issues and growth opportunities. The review covered:
Website, program, and social media messaging
Brand consistency across platforms and digital assets
End-to-end user journey and learning experience
Product positioning and clarity
Sales strategies and conversion points
Phase 2: Recommendations
I developed a 6-month strategic roadmap, streamlining his core offerings and ensuring a seamless customer journey. Key elements included:
Launching a low-cost community to nurture leads and spark interest in his course program
Transforming group coaching into an asynchronous course
Establishing an upsell pathway for high-ticket consulting offers
Designing a LinkedIn promotion strategy for the new system
✅ Outcome:
Rick now has a clear, actionable business plan focused on scalable revenue and enhanced user experience.
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What the client had to say
I've worked with numerous marketing persons/firms/agencies over my 39 year career, and Joanna's passion, skills, and communicative style is top of class. The work she performed for me was so good that I will be hiring her again - ongoing!
Rick Campfield, Cadence Development
Dec 8, 2025, Client
Posted Nov 24, 2025
Audited and optimized a consultant’s Kajabi business to streamline offers, boost digital sales, and create a clear path for scalable, sustainable growth.
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Timeline
Oct 2, 2025 - Nov 12, 2025
Clients
Cadence Development
