Kajabi Business Audit for Small Business Consultant

📌 Project Type: Kajabi Business Audit & Strategy Session

📝 Project Description: Small Business Consultant, Rick Campfield, sought to jumpstart his course-based business. As a busy 1:1 service provider, he wanted to shift more of his revenue toward digital products to scale his income beyond billable hours.

⚙️ What I Did: Phase 1: Audit I completed a comprehensive audit of Rick’s Kajabi setup to identify critical issues and growth opportunities. The review covered:

Website, program, and social media messaging

Brand consistency across platforms and digital assets

End-to-end user journey and learning experience

Product positioning and clarity

Sales strategies and conversion points

Phase 2: Recommendations I developed a 6-month strategic roadmap, streamlining his core offerings and ensuring a seamless customer journey. Key elements included:

Launching a low-cost community to nurture leads and spark interest in his course program

Transforming group coaching into an asynchronous course

Establishing an upsell pathway for high-ticket consulting offers

Designing a LinkedIn promotion strategy for the new system

✅ Outcome: Rick now has a clear, actionable business plan focused on scalable revenue and enhanced user experience.