McGee's restaurant branding by Margaux.
Mcgee's is a rooftop bar in the centre of Dublin. The branding got a fancy yet accessible vibe. The branding includes a primary logo, secondary logo, sub mark and brandmark used for the business cards design and coasters. We selected the font combo, which allowed us to design the cocktail menu.
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This is the primary logo for McGee's. Available in 3 colours. This logo can be used for the front door of the rooftop, the website header or in the back of the staff t-shirts. Different choice of colour is essential to ensure the perfect fit depending on the background colour of the support the client wishes to put the logo on.
This is the secondary logo, a variation of the main logo which we used for the cocktail menu.
The submark is created with details of the main logo. We used it for the signage indicating the way to the terrace.
The brandmark reduced version of the submark. We used it for the coasters and menu design. A brandmark can be used for social media profile pictures, email signatures and documentation.
Menu design with the brandmark used as cover. The menu shows the font combination for the brand and assets such as the glass illustration, also used in the signage and coaster's design.
Coaster’s design uses the brandmark and glass illustration. The sentence "If you can't read this, it's time to go" is a friendly reminder for the clients not to drink too much.
Business cards design
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Posted Mar 6, 2023
This restaurant branding includes primary and secondary logos, submark and brandmark. Coasters, menu and business card designs as well as signage.
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