In response to the environmental repercussions of packaging excess, Arable Labs is a concept brand dedicated to ushering in a new era of sustainable home care solutions, powered by the refill revolution.

The project involved end-to-end brand development, from strategy to visuals, and the product lineup features thoughtful industrial design using sustainable materials.

As a brand, Arable Labs is data-oriented and aims to drive awareness through community channels.

The research phase of the project helped us not only understand sustainability from a holistic perspective but also the severe impact of single-use packaging on oceans. Thus, while creating brand visuals, we drew inspiration from marine ecosystems and coral reef structures, incorporating those shapes as graphic elements.