I worked with Unaggi Coaching to take a step back and look at their community through both a strategy and member experience lens.

The goal was to understand what was working, what wasn’t, and where opportunities existed to create a more engaging and intentional community experience.

I led a kickoff call to deeply understand their needs, context, and goals, and closed the project with a walkthrough of the audit to ensure clarity and alignment on next steps.

Delivered a comprehensive community audit report with clear recommendations

Designed a member feedback survey to gather real insights

Identified key friction points and engagement gaps

Provided quick wins + long-term strategy suggestions

Reviewed the community across structure, onboarding, and engagement

Analysed member experience from entry to ongoing participation

Identified gaps limiting connection, retention, and activity

Crafted a survey to collect community feedback

Used responses to validate patterns and uncover blind spots

Combined qualitative insights with best practices in community design

Delivered a written audit with clear, actionable suggestions

Highlighted immediate improvements (quick wins)

Shared ideas for longer-term community growth and sustainability

Ran a kickoff call to align on goals and context

Facilitated a final debrief call to walk through insights and next steps

Ensured recommendations felt relevant, realistic, and easy to implement

By the end of the project, Unaggi had a much clearer picture of how their community was actually experienced by members, not just how it was intended to work.

The combination of audit insights and survey feedback helped highlight specific areas to improve, from onboarding to ongoing engagement. It also gave them practical steps they could implement straight away, while keeping a bigger vision in mind for the evolution of their community.

This project reinforced how valuable it is to combine data with human insight. The survey added a layer of depth that made the recommendations much more grounded and relevant.

I also saw how small friction points can have a big impact on engagement. Often, it’s not about completely redesigning a community, but about adjusting a few key elements to make participation feel easier and more natural.

This community was created to offer async support and collaboration, but it wasn’t being fully used by members.

By giving members a voice through the survey, I was able to understand how they actually want to be supported and how they prefer to interact with each other.

For me, this is what community is about. It’s not just building a space for them, it’s co-creating it with them. And that’s what turns a quiet platform into something people genuinely want to be part of.