Sun-ripened freshness meets modern simplicity. Designed for a premium natural grocery store, WellHarvest captures the essence of "fresh under the sun" with a clean, vibrant identity. The mark cleverly combines a rising sun (symbolizing growth and daily freshness) with stylized hanging produce, forming a subtle "W" monogram. Paired with crisp typography and the tagline "Fresh Under the Sun," the brand feels wholesome, trustworthy, and appetizing.The deep forest green + bright golden yellow palette evokes nature, health, and vitality — perfect for organic, farm-to-table, or everyday premium groceries.