ADDA Eatery
Zuhair Lakhani
Like this project
Posted Jun 12, 2023
Branding, strategy and social for a modern south asian eatery based in Dallas, TX.
Reimagining South-Asian Street Food with a twist.
ADDA landed in Dallas with a mission to disrupt the Indo-Pak food market with a modern take on traditional food. And that's exactly what we did.
Zinger Burger - Shot by
Metro Dallas' hottest restaurant is ADDA. - Dallas Observer
Experiences over Advertisment
Instead of using the budget to advertise the traditional way (paid ads and press spots) we decided to put our funds towards giveaways and memorable experiences. A youth dinner by invite only, allowed us to reach our audience and create the buzz we needed before our grand opening.
Numbers Don't Lie
We partnered with various influencers to spread the word before and after opening. The results speak for themselves.
A menu worth reading.
The simple one-pager kept the focus on quality over quantity.
