ADDA landed in Dallas with a mission to disrupt the Indo-Pak food market with a modern take on traditional food. And that's exactly what we did.

Instead of using the budget to advertise the traditional way (paid ads and press spots) we decided to put our funds towards giveaways and memorable experiences. A youth dinner by invite only, allowed us to reach our audience and create the buzz we needed before our grand opening.

We partnered with various influencers to spread the word before and after opening. The results speak for themselves.

The simple one-pager kept the focus on quality over quantity.