Effusave Website & Branding

Effusave; a startup in Singapore wanted a minimal, clean and to the point UI design, highlighting their revolutionary fuel-saving products that allow us to depend less on non-renewable sources of energy for all vehicles. They believe it is Time for Change and improve efficiency through their engines. The website requirements needed to highlight their cost-effectiveness and fantastic features of their products.

As they want to bring about a change in our current environments by going green, the theme of their website and colour palettes paint greens and browns to indicate Earth. Their logo is minimal with the use of a fuel can and energy savings icon to create their icon in place of the 'a' in their name. Therefore, the logo is a combination of a logotype (text) and logomark (pictoral).

The following graphic was recreated out of a simple photograph; edited to match their love for nature and give it a look of elegance with some visually appealing effects in Adobe Photoshop.