Zūcha is an alcoholic kombucha brand that’s playful, bright, and full of personality. With unique flavour combinations and a bold attitude, Zūcha brings a refreshing twist to the ready-to-drink market.

The brand needed to stand out in a crowded space of hard seltzers and canned cocktails. The goal was to create a design that instantly communicated fun and flavour, breaking away from the typical minimalist, health-focused kombucha aesthetic.

We created a vibrant, energetic identity built around playful character illustrations that capture the personality of each flavour. Bold colours, expressive typography, and a distinctive can and bottle design work together to make Zūcha instantly recognisable on the shelf.