AI Career Assistant Landing Page Design & Build

Project Title Bloom (AI Career Assistant Landing Page Design & Build) What the Project Is About I designed and developed the marketing website for Bloom, an AI-powered career assistant that helps users explore career paths, reflect on their goals, and build relevant skills through personalized guidance. The website was crafted in Figma and built with Framer to ensure a modern, responsive, and engaging experience across all devices. Goal of the Project To create a bold, clean website that:

Clearly communicates what Bloom is and how it supports career growth

Highlights key features like roadmap building, voice-led AI, and skill discovery

Builds trust with early users and encourages mobile app downloads

Translating Bloom’s conversational product experience into a simple, scrollable website

Prioritizing mobile design, knowing most users would visit on mobile

Defining visual direction and layout while building the brand identity from scratch

Designed a mobile-first experience with bold visuals, clean typography, and intuitive sections

Built the website in Framer with smooth page transitions and responsive components

Used user-friendly messaging and iconography to simplify complex AI features

Outcome: Strong early engagement across platforms and consistent positive feedback on usability

Lesson: The power of designing with clarity and empathy by simplifying a deep, feature-rich tool into a story users can instantly connect with.