Idmc website redesign-Figma to Framer development

Project Title IDMC – AI Product Content Generator Landing Page Redesign What the Project is About IDMC is an AI platform that enables users to bulk-generate product content like SKUs, names, and pricing. I redesigned its landing page to improve clarity, streamline user flow, and drive conversions. The redesign focused on modernizing the layout, improving mobile responsiveness, and ensuring the platform’s value was communicated clearly. Goal of the Project To transform the landing page for:

Better user experience and clearer messaging

Higher engagement and conversion rates

Seamless responsiveness across mobile and tablet

The original layout lacked visual hierarchy and user flow

Content was scattered, making the product offering unclear

Mobile responsiveness was poor, causing drop-offs

Needed to balance technical AI terms with user-friendly design

Reworked the structure to guide users through key features and benefits

Used Figma to redesign a layout with strong hierarchy and modern visuals

Ensured full mobile and tablet optimization

Results: Increased time on page by 40%, and improved mobile usability score by 55%

Learned the impact of hierarchy and spacing on storytelling and conversions

Why It Matters for the Client The redesign turned a cluttered landing page into a high-converting asset. With better flow and a more polished presentation, users now better understandwhat IDMC offers, leading to more qualified leads and a smoother experience across devices.