From Word-of-Mouth to Social Momentum
Scott DS Young
I led the visual direction, content design, and social storytelling system across short-form video, web touchpoints, and branded content.
Building a Social-First Content System
I developed a repeatable content system rooted in real kitchen moments, founder storytelling, and ingredient-driven narratives. The focus was not isolated posts, but scalable formats designed to evolve into ongoing series across Reels, Stories, and web touchpoints.
Designed for consistency across short-form video, social storytelling, and mobile-first web experiences.
Execution
Content focused on kitchen process, founder storytelling, and ingredient education—framing food as both culture and wellness. Short-form videos were designed to feel immediate and authentic while maintaining visual consistency through composition, color, and pacing.
Repeatable content formats and scalable series concepts helped support a more sustainable publishing cadence across platforms while creating space for community-driven storytelling.
Content designed for consistency across Reels, Social, and the web
Real kitchen moments
Creating Distinction Through Simplicity
Designed for quick mobile scanning across social and web touchpoints. Icons guide navigation while subtly reinforcing the brand’s visual language.
BEFORE: How to order
AFTER: How to order
Outcome
The project established a scalable content foundation that helped Healthy Tiffin maintain a more consistent social presence while strengthening brand perception across digital touchpoints.
Built repeatable content formats for ongoing publishing
Increased visual consistency across social and web
Created a stronger foundation for community engagement
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Posted Apr 15, 2026
Healthy Tiffin, a growing Ayurvedic meal service, needed a scalable social presence that felt authentic, educational, and human—not overly produced.
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Timeline
Mar 2, 2026 - Mar 31, 2026
