Social Storytelling & Franchise Marketing Design for Zaxby’s

I worked on visual storytelling and social content design for Zaxby’s, creating structured campaign assets across franchise marketing and social media formats. The work focused on building scalable, high-impact layouts that could communicate quickly across digital touchpoints while staying aligned with the brand’s bold, energetic visual identity.

Zaxby’s needed marketing content that could connect with multiple audiences — from potential franchise owners to social media viewers engaging with fast-moving story content.

The challenge was creating designs that felt bold and promotional while remaining organized, repeatable, and adaptable across formats.

Social Media Designer

Story Content Designer

Marketing Layout Design

Visual Systems & Content Structure

I designed story-based social layouts in Figma alongside franchise marketing materials, including one-page sales collateral used to communicate growth, brand positioning, and franchise opportunities.

Alongside finished campaign assets, I developed modular story layouts in Figma designed to support scalable social storytelling across multiple promotional formats.

The project established a cohesive visual system connecting franchise marketing materials with social-first storytelling content. The layouts were built to be adaptable, campaign-ready, and easy to extend across future promotions and digital touchpoints.

The project helped establish a cohesive visual system that connected franchise marketing materials with social-first storytelling content. The layouts were designed to be adaptable, campaign-friendly, and easy to scale across future campaigns and promotional content.