Impact-driven P2P lending for agricultural project mobile app
Farandi Hafid
UX Researcher
Product Designer
Design Systems
Figma
Marvel
Storybook
TaniFund
About the Client
An agriculture P2P lending platform that gives social impact
As an end-to-end agriculture lending platform, TaniFund tried to build ecosystem that consists of:
Lending platform to crowdfund agricultural projects
Digital platform for field agent to register and track agricultural projects
Borrowing platform for F&B SME
Challenge
The good user acquisition number doesn’t equal to better total lending amount
Knowing the main issue that users have is about risk perception. We tried to build the app around this aspect. The solutions are:
Low conversion rate from registered to start lending
Increase in inactive user more than 1 month
High complain rate from users with lending amount below 1 million rupiah
Project Objective
How might we increase the quality of the lending received?
Initially, the product team proposed to focus on improving the quality first, but the business team was confident we could tackle the quantity as well. Then we decided to build a mobile app for this product, the goals set for this project are:
100.000 play store download in a month after new mobile app release
1000 new users registered from mobile app
Rp 1.000.000.000 lending generated from mobile app by the end of the year
Outcome
60% increase in monthly new lending, but the progress halted because the problem in the other business unit (borrower)
Output / Solution
Providing more detailed agriculture project listings that covered the credibility of the borrower
Showcasing the project performance and history of the borrower by still keeping their privacy
Giving assurance of the condition if the crowdfunding criteria is not fulfilled
Showing the details of the commodity and the project update
Solution 1
Improving the key flow of the lending process and introducing better e-signature provider
Sharpen up the key and micro interaction of lending process flow based on user feedback in UT
Improved information for signing the agreement with our e-signature partner
Solution 2
Switching and communicating the users that we move their wallet to RDL
Progressive explanation for the existence of RDL (by BNI)
Improved micro-interaction for top up
Solution 3
