SPUR - Founding Designer Video
To announce Spur's search for a founding designer, I was tasked with creating a recruitment video that would resonate across their social channels and attract top-tier design talent.
I handled the full production pipeline: from initial concept development and creative direction through videography, editing, and motion design, delivering a polished final piece that communicated Spur's brand identity and vision while generating meaningful engagement across all their social media platforms.
👉 Watch the live video here
SPUR logo animation
1. Videography
After meeting with Sneha and Anushka from SPUR, and learning more about the project, I went about creating a storyboard based on their direction, the goal was to capture the whimsy and incredible character of the brand with a heavy combination of visuals and fun graphical elements.
The original storyboard I created for the project
After we'd agreed on the overall direction for the video, I ventured to the SPUR office near midtown Manhattan, and set about filming them and the team in their beautiful, window-lit office, a stone's throw away from the Flatiron building.
Breaking the shoot into two sessions, I split time filming the team as well as collecting beauty shots across Manhattan to serve as B-roll in the final video.
some NYC B-roll
some NYC B-roll
B-roll from the SPUR office
B-roll from the SPUR office
2. Concept, Editing & Motion
In post, I built the edit around Spur's signature cursor, using it as a visual thread connecting scenes. The final piece integrates live-action footage with motion graphics to create a unified narrative.
Overall was a great experience working with such a talented team, and founders who have such a clear sense of their company's brand vision and goals.
Earlier version of the final video.
office timelapse video
SPUR logo
0 likes · 37 views · Jan 28, 2026
Founding Designer recruitment video for Spur. Handled full production: concept, videography, editing, and motion design. Shared across all social channels.
Timeline
Aug 8, 2025 - Sep 11, 2025
