BoomPop Commercial - Full Post Production
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BoomPop Logo
BoomPop Commercial — Full Post Production
I had the opportunity to take this BoomPop commercial from start to finish, handling every aspect of post production, from animation and editing to sound design, color, and final delivery. The result is a vibrant, high-energy piece that captures BoomPop’s bold spirit and translates it into a cinematic, scroll-stopping story built for broadcast, social, and beyond. Every cut, transition, and sound cue was crafted to keep momentum surging and the brand’s personality shining through.
The Final video.
1. Planning & Assembly
I began by carefully reviewing and organizing all brand assets, footage, and references. This stage was about shaping the raw materials into a coherent narrative, mapping out pacing, and ensuring the visual story aligned with BoomPop’s energetic, forward-thinking identity. From selecting standout footage to blocking out the timeline, I built the foundation for a seamless edit.
Opening Animation.
2. Animation, Typography & Voiceover
Once the structure was in place, I elevated the piece with dynamic motion design and animated typographic elements that matched the brand’s bold, playful tone. Every transition was crafted to push momentum forward while staying cohesive with the overall look and feel. To complete the experience, I also handled all voiceover needs internally, directing, recording, and mixing to deliver clear, confident narration that ties the visuals together.
I also handled advanced motion tracking and screen replacements, swapping out the original greenscreen laptop displays with polished, high-quality UI animations that showcased the BoomPop platform in action.
Animation montage from the video.
Sample screen replacement animation.
3. Final Assembly & Delivery
The finishing stage brought everything into focus: color grading for consistency and polish, sound design to enhance impact and energy, and meticulous audio mixing for clarity across broadcast and digital channels. I then optimized deliverables in multiple formats, ensuring the commercial looked and sounded flawless across every platform, from broadcast to DOOH to social.
Final "End" Animation.
Alt BoomPop logo
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Posted Sep 24, 2025
I led BoomPop’s commercial from start to finish - animation, edit, sound, and color - crafting a bold, cinematic story built for broadcast and social.
Likes
3
Views
46
Timeline
Jul 24, 2025 - Aug 27, 2025
Clients
BoomPop
