For the whole project my process was as follows (keeping the brand identity part in the loop as well)

Understand- both user and stakeholders' perspective for the landing page. It shouldn't be hard to assimilate from first look what the company is about. As simple as the principle is it often gets buried in fancy animations and stylistic choices, and then however great your UI is, it would not be serving any purpose. During discovery phase I curated various examples of what the page could be inspired from and also understood what aspects worked in specific contexts. Given I also had to establish a brand identity I got started on that first, defining my logo ideas and color options so a system could be built to scale for Good Rosebud.

After understanding users and stakeholders via modes like survey, user interviews, stakeholder meetings for this unique project I had some insights:

1. If the company focuses on a single category of products, they like to have slight context.

2. Bespoke craft and personalization is an advantage that can attract users for longer times.

3. Stakeholders wanted users to know about getting a sample set of caps to try feature but also to keep it in same minimal style that identity was built around.

With this I moved to the next phase: Creation.

I quickly whipped up 4/5 options for hero sections with different styles and upon discussion bento grid felt natural to the brand and could be more dynamic than other trends or established layouts.

The final phase of the process is: Learn

I ran some usability tests for the page and with slight updates to animations and hero our landing page looked much better and performed better.