Reinventing You 2022 was created to introduce a transformational coaching program through an experience that felt inspiring, empowering, and easy to follow.
Instead of treating the page as a traditional sales funnel, the goal was to create a journey—one that invites visitors to pause, connect with the message, and confidently decide whether the program is right for them.
Every section was intentionally designed to balance emotion, clarity, and conversion while staying true to the client's brand.
What I Designed
Fully custom Kajabi sales page
Long-form landing page experience
Responsive design for desktop, tablet, and mobile
Custom HTML & CSS enhancements
Strategic content hierarchy
Visual storytelling throughout the page
Conversion-focused call-to-action sections
Kajabi implementation and optimization
Design Approach
Long-form sales pages often become overwhelming because they present too much information without enough breathing room.
My approach was to create a page that feels more like reading a beautifully designed magazine than scrolling through a typical sales page.
To accomplish this, I focused on:
Clear visual hierarchy
Intentional spacing and pacing
Editorial-inspired layouts
Elegant typography
Layered imagery
Consistent brand experience
Strategic moments for calls-to-action
Every design decision was made to keep visitors engaged from beginning to end.
The Outcome
The finished page transforms a large amount of program information into an engaging, easy-to-follow experience.
Instead of relying on aggressive sales techniques, the design builds trust through thoughtful storytelling, creating a natural path toward enrollment while reflecting the premium nature of the coaching program.