Designed and built two opt-in funnels on Kajabi for Annelise McCarthy of Her Speaking Coach, a brand that empowers women to speak with confidence, authority, and presence.

Each funnel was designed to capture leads through a free PDF download, then nurture new subscribers into the brand's ecosystem through automated email sequences.

This funnel offers a free cheat sheet of assertive language for everyday situations, from handling interruptions to negotiating a pay rise.

Design approach: The opt-in page opens with a bold, attention-grabbing headline ("60 Phrases That Do the Talking for You") paired with a hero image that sets the tone immediately. Below the fold, a mockup of the PDF gives visitors a visual preview of what they're downloading, building trust before they opt in. The layout uses clear section breaks, concise benefit-driven copy, and a single, focused CTA ("Grab the Free Guide") repeated at the top and bottom of the page to reduce friction.

Opt-in page with email capture form

Confirmation page welcoming subscribers into the "Unmute" community

Automated email sequence delivering the PDF and introducing the brand

Live: https://www.herspeakingcoach.com/60-assertive-phrases1

The second funnel promotes a free toolkit of 15 vocal care rituals for speakers, covering warm-up techniques, hydration tips, and common habits that damage the voice.

Design approach: This page follows a similar structure but with a softer, more nurturing visual tone to match the wellness angle of the content. The hero section leads with "Your Voice Is Your Power. Protect It." and uses a full-width image to create an immersive feel. A toolkit mockup image anchors the mid-section, and the "What's inside" breakdown uses a bullet list to make the value scannable at a glance. The CTA ("Get the Blueprint") is direct and action-oriented.

Opt-in page with email capture form

Confirmation page with brand welcome messaging

Automated email sequence for freebie delivery and subscriber nurturing

Live: https://www.herspeakingcoach.com/vocal-toolkit

Both funnels were built to feel like a natural extension of the Her Speaking Coach brand. Custom CSS was used to fine-tune spacing, typography, and section styling beyond Kajabi's default template options. Graphic elements and image assets were created in Adobe Photoshop and Canva, including the PDF mockup visuals and branded background imagery.

The pages are fully mobile-responsive, with layouts that stack cleanly on smaller screens without losing visual hierarchy or CTA visibility.

2 custom-designed opt-in landing pages

2 confirmation/thank you pages

2 automated email sequences for freebie delivery and subscriber nurturing

Custom CSS styling for on-brand design

Graphic assets created in Adobe Photoshop and Canva

Mobile-responsive layouts with QA across devices