AFFA 2022 Film Festival Promo

How do you capture the spirit of 8 films, two cities, and a passionate cultural community—all in under two minutes? That was the challenge for the 6th edition of the Armenian Film Festival Australia in 2022. I was brought on to create the official promotional video, screened before every film in Melbourne and Sydney and featured across the festival’s website and social media.

I led the full creative process—editing, colour, motion design, and sound—with the goal of crafting a cinematic piece that reflected the diversity of the lineup and the energy of the event. The result? A video the team loved, used across all platforms, and credited as a key part of one of their most successful festival seasons yet.