Brand: Shanyuan (Oud Incense Burner) Role: Social Media

Brand: Shanyuan (Oud Incense Burner) Role: Social Media & Content Lead

Managed end-to-end Instagram presence for Shanyuan's oud incense burner line from strategy to execution. Shot and designed all campaign content, including seasonal visuals for Eid and Ramadan promotions, produced monthly performance audit reports to track growth and engagement, and planned and ran paid campaigns through Meta Ads Manager to drive reach and sales during key cultural moments.

Key responsibilities: social media management · content creation & shooting · monthly Instagram audits · Meta Ads campaigns