The hectic modern lifestyle often leaves us struggling with meal planning. This results in decision fatigue, unpredictability, and time consumption as we grapple with daily choices on what to cook.

I initiated the project with comprehensive research and analysis, utilizing user interviews to unearth insights into meal planning challenges. These interviews shed light on the daily routines and expectations of potential users, allowing me to identify specific needs and opportunities. Concurrently, a competitive analysis of existing meal planning apps pinpointed trends, successful features, and gaps in the market. Armed with these insights, I defined essential app components, such as intuitive recipe organization, preference-based recipe suggestions, dynamic shopping list creation, and dietary customization options.

Following this research phase, I delved into conducting user interviews, reaching out to ten participants matching the project's target user profile. These interviews were strategically structured into four categories, covering meal planning, recipe discovery, recipe information, and shopping list management. The insights gleaned from these interviews illuminated user behaviors, preferences, and pain points, laying the foundation for a user-centric solution. Ultimately, the project aimed to streamline meal planning for busy individuals, simplifying their daily routines through a well-informed and efficient app.

I designed a user-friendly app that simplifies meal planning. It offers features like intuitive recipe organization, preference-based recipe suggestions, dynamic shopping lists, and dietary customization. The app caters to the needs of busy individuals who handle home cooking for themselves and their families.

This project demonstrates my ability to create user-centric solutions based on thorough research and analysis. It reflects my commitment to streamlining everyday tasks and improving user experiences, ensuring a seamless and engaging journey in the realm of meal planning.