LinkedIn Personal Branding Email Course

Email course for Suhana Siddiqa

Day 1:

Today’s theme is : The Law of expansion

The power of a LinkedIn personal brand is inversely proportional to its scope.

Think of Chevrolet what immediately comes to mind?

Having trouble? It’s understandable

Chevrolet used to be the best selling brand in America but no longer.

Now Ford is the leader.

But we aren’t here talking about these brands.

We are talking about LinkedIn personal branding.

How to build one so that you attract the right opportunities for the expansion of your business.

As a founder/healthcare service provider you need to attract the right opportunities to support your clients.

And LinkedIn helps you do just that.

Through LinkedIn you can attract the investors for the expansion of your business.

You can attract the clients and customers and sell them valuable products or the services you or your company offers.

You can create passive income, generate leads and even make money in your sleep.

I’ve been building my personal brand on LinkedIn for 5 years and the journey has been nothing sort of exciting.

If you aren’t sure how to get started here are the tools:

Here are six golden tips that you can apply to create a perfect, aka high-converting, LinkedIn profile:

Golden tip 1: Optimize the LinkedIn banner

The first step to perfecting your profile is optimizing the banner. Your LinkedIn banner needs to clearly convey your mission and purpose. It needs to be of your brand colour.

Golden tip 2: Get a professional photo/headshot

Not any random picture will do the job. Your LinkedIn profile picture needs to be presentable and convey your authenticity and personality.

Golden tip 3: A Professional bio expressing authority

In today’s day and age, writing your bio in the second person won’t work. Corporate language is dead.

So write in your tone, in your language and express your authenticity there.

Golden tip 4: Lead magnet/book a call (utilising the featured section)

The next step is adding a lead magnet or booking a call option, which depends on your mission and purpose.

And what collaboration opportunities are you seeking?

Whether it is investors for funding your business or clients to sell your company's product and services.