Limited edition coffee table book (300 copies). The project had been in production for years, with a previous team that kept expanding the scope, more interviews, more images, more delays, more cost. It wasn’t moving.

A second team came in to finish it, and that’s when I got involved to help get the book over the line, without losing the quality.

The book was stuck in “one more thing.” More content, more edits, more production spend, and no clear end. The risk wasn’t just budget. It was never publishing.

So the goal became simple: protect the quality, tighten decisions, and ship.

I wasn’t the designer. I worked alongside the designer to support the creative direction, keep the book consistent, and speed up decisions so the project could actually be finished and printed.

1) Tightening the scope Helped simplify what needed to be included, what could be cut, and what was slowing the project down.

2) Visual consistency (color, typography, overall feel) Supported the designer with aesthetic decisions so the book felt cohesive and premium, not like a patchwork of different eras.

3) Book layout direction (readability + flow) Guided layout decisions so the pages were easier to read and the pacing matched the amount of text and imagery.

4) Launch support (so it could sell) Supported the rollout direction for how the book is presented publicly, and the assets needed to promote it.

A high-end, limited edition coffee table book with a cohesive visual system, cleaner readability, and a finished product that could finally be promoted and sold.

A second edition is planned, more commercial and more accessible, still high quality, but designed to be easier to distribute and sell to a wider audience.