Real Appeal RX created an

Real Appeal RX created an opportunity to solve more than a single product launch. Rather than build another standalone enrollment experience, I led the architecture and development of a reusable platform designed to support multiple healthcare products.

The work consolidated shared enrollment patterns into a React and TypeScript architecture while preserving the flexibility required by individual products. I partnered across engineering, product, design, and business teams to define the technical approach, establish reusable development patterns, and guide implementation.

The resulting platform supported Real Appeal RX, a new enrollment experience tied to a significant business opportunity, while reducing duplicated engineering effort and building a stronger foundation for future enrollment products.