Santa Monica Tile & Stone E-commerce Design

Santa Monica Tile & Stone is a concept e-commerce website for a tile and stone showroom. I designed it so buying tile online feels as confident as walking through a showroom.

Buying tile online is mostly guesswork. You see a small square swatch, then you have to imagine it on a whole floor, work out how many boxes you need, and hope the color looks the same in real life. Most tile stores show the product and leave every one of those questions to the buyer. I started from those three questions and made each page answer one of them. Shoppable rooms show the tile in finished spaces, so you can tell whether it will look right. A coverage calculator turns room size into an exact quantity. Free samples let you hold the stone before you commit. An AI tile scan connects the two directions: pick a tile you like in a photo and the site takes you to the matching product. The visual language comes from the showroom itself: deep green, warm gold, and a botanical mark drawn from the Santa Monica Mountains Dudleya. The result is a store that reads like a calm, curated showroom rather than a catalog.