Alikaleo Park is a playful, family-focused brand created by Sarah and Alex to inspire children and families to spend more time outdoors. Emerging from the legacy of ʻIolani Sportswear, Alikaleo Park combines vibrant vintage designs with functional, sun-safe apparel for kids, while embracing sustainability, inclusivity, and generational storytelling.

Redesign Alikaleo Park’s brand and website to:

Reflect the brand’s playful, colorful aesthetic and family-centered mission

Highlight the legacy of ʻIolani Sportswear while modernizing its presentation

Streamline wholesale and direct-to-consumer operations

Create a seamless online experience for parents to explore, shop, and engage

Support community-building initiatives and storytelling of outdoor play

Services Provided: Brand messaging, logo design, website design, UX/UI strategy, automations, wholesale integration, e-commerce optimization

Developed a visually rich brand identity that honors ʻIolani’s heritage while appealing to modern families

Designed a playful, intuitive website that guides visitors through products, legacy storytelling, and outdoor lifestyle messaging

Integrated automated workflows for newsletters, order follow-ups, and wholesale management

Created a cohesive digital experience that positions Alikaleo Park as a go-to brand for family-friendly outdoor apparel

The refreshed Alikaleo Park brand and website allow Sarah and Alex to:

Engage new and existing customers with a clear, memorable digital experience

Streamline sales and operational workflows, freeing time to focus on product innovation and family life

Communicate the brand’s core mission—encouraging kids to play outside and families to spend quality time together—through every digital touchpoint