Healing & Transformation Brand and Website Build by Pua PakeleHealing & Transformation Brand and Website Build by Pua Pakele
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Healing & Transformation Brand and Website Build

Pua Pakele

Pua Pakele

CASE STUDY — Leslie Wingrowich, RN Healing & Transformation Course + Brand & Website Build

Client Background

Leslie Wingrowich is a Registered Nurse, author, and the creator of The Live Like You’re Not Scared Healing & Transformation Course. After being diagnosed with Multiple Sclerosis and told she would never walk again, Leslie defied every medical prediction—rebuilding her mobility, restoring her health, and reclaiming her life through a strategic blend of faith, research, nutrition, detox, and mindset work. Today, she uses her lived experience and medical background to guide others on their own healing journeys.

Objective

To build a brand and website that could hold the depth of Leslie’s story, the strength of her message, and the transformational power of her 16-module healing program. The goal was to create a digital experience that:
Shares her personal journey with authenticity and emotional resonance
Clearly explains her holistic, faith-led methodology
Provides structure and flow for her comprehensive course
Attracts individuals seeking an alternative path to autoimmune healing
Builds trust, safety, and hope from the very first click

Project Highlights

Timeline: 2 months Services Provided: Brand narrative, visual branding, website design, course structure + CMS build, copy development Key Wins:
Crafted a storytelling-driven homepage that guides visitors through Leslie’s journey from crisis to recovery
Built a course CMS to host her 16-module transformation program
Created faith-aligned, emotionally grounding design elements and color palettes
Designed a brand anchored in hope, resilience, and possibility
Developed clear messaging around detox, faith, rest, and real food as healing pillars

Results

Leslie’s new brand and website capture the heart of her work: hope, depth, and the promise of transformation. Her message is now presented with clarity and strength, giving clients a sense of safety and possibility the moment they land on the site.
She now has a powerful platform to launch her course, share her book, and continue growing her mission—helping people with autoimmune conditions reclaim their health and their lives.

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Posted Dec 15, 2025

Built a soulful website & course platform for RN Leslie Wingrowich, sharing her MS healing journey and 16-module transformation program.