Crypto banking app

While I took over the entire design for Striga as the sole designer, there were already two different consumer payment apps running in Beta under the brand Lastbit. Because of that, we got to easily interact with early users and take their feedback. The Striga consumer app came into being because of the constant demand from the users regarding the same. I was in charge of user interviews, usability evaluation of the existing two apps, creating a Design System, app UX design, all visual & communication design for the app, growth strategy, internal testing, and iterations. 

Worked in a lean team of 2 to collect and analyze data. Closely worked with the front-end developer to understand the product and its features. Conducted and documented the UX audit for the current product. After discussing the findings with the team created wireframes and then high-fidelity designs for the entire payment app. The design went through multiple iterations to align with the changing business and product requirements. Having a clean user flow helped in these iterations.

One exciting challenge was to combine two different and long KYC requirements from the previous apps to be simpler and more seamless for the user. The solution I came up with was breaking down the KYC into 2, but sandwiching an option to play around with the app before completing the full KYC. From alpha user testing, this received positive reviews. Once the development was completed, a thorough design QA was conducted. There were many visual components and original illustrations I worked on for the app and we ensured performance of the app is not hindered by these files. Multi-platform compatibility of the app was ensured before the product was released on play store.

There were a lot of insights I got from the crypto and fintech domain throughout the project. Our north star metric in the initial months of the release was to increase customer activation and we saw 80% success. We also received positive feedback on the UI from our beta users. Since the company decided to pivot, we rolled back the application and feedback collection was stopped.