Don Precious
Aspect is a budget and expense management product that allow customers to manage, track and monitor their finances. Users can set budgets and financial goals while getting notified of their expenses.
Product designer
My design process starts with ideation. I was developing different ideas and researching which works best for target users.
Using the results I got from the research, I developed user personas putting our users into two groups.
Aiming to gain insights into some of the target users' thoughts, feelings, actions, and motivations, I drew up Using an empathy map.
This is to visually represent the steps and interactions a user goes through while using the app. It allows me to identify touchpoints, emotions, pain points, and opportunities for improvement throughout the user's experience. I broke the user journey into two parts thus:
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