Apricart.com – Friendly Branding for a Modern Grocery App
Haris Rizwan
Apricart.com – Friendly Branding for a Modern Grocery App
Apricart is an online grocery startup that needed a bright, trustworthy visual identity to appeal to urban shoppers in Pakistan. I was brought in to craft their brand strategy, logo, packaging mockups, and app UI direction, aiming to balance modern convenience with a sense of freshness and reliability.
This project reflects my ability to bridge branding and interface design — helping brands launch confidently and look polished across digital and physical platforms.
Apricart | Your Go-To Online Grocery Hub
Apricart is more than just an online grocery store; it's a commitment to delivering quality essentials at unbeatable prices. By sourcing directly from local producers, Apricart ensures affordability without compromising on quality, catering to households across Karachi and Peshawar https://propakistani.pk/2022/01/11/apricart-fights-against-inflation-to-relieve-pakistani-households-from-high-grocery-bills/
Objectives
Reimagine the visual identity to stand out in a competitive market.
Develop consistent and resonant messaging across all platforms.
Enhance customer engagement and solidify market presence.
Deliverables
Distinctive Logo Design
Comprehensive Social Media Kit
Professional Stationery Suite
Dynamic In-App Advertisements
Trendy Merchandise Designs
User-Centric Website Design
Innovative Mobile App Interface
Approach
Research & Strategy
Delving deep into market trends and consumer behaviors, we conducted extensive research and stakeholder interviews. This groundwork ensured the brand's new direction was informed and aligned with audience expectations.
Creative Execution
The design philosophy centered around simplicity and memorability. The new logo ingeniously combines the letter "A", a smiling face, and a shopping cart, encapsulating Apricart's joyful and convenient shopping mission. A vibrant color palette and modern typography further reinforced the brand's fresh and approachable image.
Results
Rebranding visibly elevated Apricart’s market presence—prominently featured as a low-cost, quality e-grocery solution apricart.pk+11Dawn+11whenwherehow.pk+11
Coverage in major outlets like Dawn, ARY News, and ProPakistani, highlighting Apricart’s platform launch and brand–market positioning Dawn
The refreshed identity helped position Apricart as a trusted, innovative player, attracting interest from investors like Jahangir Siddiqui and the Burger King Germany CEO pakscoop.com+1ProPakistani+1
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Posted May 3, 2025
Transformed Apricart.pk's identity, boosting engagement and expanding our reach. Proud to win 'Brand of the Year 2021' in the competitive e-grocery sector!
