Brand Identity for a Leading Pakistani OTT Platform
Haris Rizwan
Vidly.tv Brand Identity
Overview:
In 2018, I led the complete brand identity design for Vidly.tv, a streaming app in a competitive digital media landscape. The goal was to create a modern, distinctive visual identity that resonated with viewers and set the platform apart.
Objectives:
Develop a fresh, contemporary brand identity
Enhance user engagement across digital channels
Position Vidly.tv as a leader in the streaming space
Approach:
Research & Strategy: Conducted market and audience research to understand trends in streaming services and identify opportunities for differentiation.
Creative Execution: Designed a new logo, color palette, and typography that captured Vidly.tv’s innovative spirit and dynamic content.
Collaboration: Worked closely with key stakeholders to ensure the design aligned with business goals, incorporating iterative feedback to refine the final deliverables.
Results:
The brand identity successfully elevated Vidly.tv’s market presence, leading to one of pakistan OTT platform
Key Takeaway:
A strategic, collaborative design process can transform a brand’s identity, driving user engagement and establishing a competitive edge in the digital space.
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Posted May 2, 2025
Designed the main logo and social media visuals for Pakistan’s OTT platform running successfully since 2018, boosting its brand identity and digital presence
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