Strategic BX|CX|UX|UI Design for Medical Recruitment Platform

Introduction: Embarking on a transformative journey with NewYork-Presbyterian, I spearheaded the creation of a revolutionary recruitment platform to address the overwhelming influx of applicants. As a top-tier hospital, NewYork-Presbyterian sought to streamline its hiring process while attracting candidates who aligned with its values and mission. Leveraging my expertise in web design and digital storytelling, I embarked on crafting a solution that resonated with both the hospital's ethos and prospective employees.



Platform Development Overview: Tasked with revamping NewYork-Presbyterian's recruitment platform, I recognized the need for a multifaceted approach that went beyond traditional job listings. Instead, I envisioned a platform that not only showcased available positions but also shared compelling stories of patient care, recovery journeys, and the hospital's impact on the community. Through interactive features and immersive storytelling, we aimed to engage applicants on a deeper level and foster a connection with the hospital's mission.



Key Contributions:

Strategic Vision: I formulated a strategic vision for the recruitment platform, emphasizing the importance of storytelling and community engagement in attracting top talent.

Innovative Design: Utilizing cutting-edge design principles, I developed an interactive map highlighting NewYork-Presbyterian's facilities and integrated touch videos featuring patient testimonials and success stories.

Engaging User Experience: By prioritizing user experience, I ensured seamless navigation and intuitive functionality, allowing applicants to explore job opportunities while immersing themselves in the hospital's rich narrative.

Outcome: The launch of the revamped recruitment platform marked a significant milestone for NewYork-Presbyterian, garnering recognition from prestigious awards such as the Web Marketing Association WebAwards and iNOVA Awards. Beyond accolades, the platform achieved its primary objective of attracting quality candidates who resonated with the hospital's values and mission.



Conclusion: The success of the NewYork-Presbyterian recruitment platform exemplifies the power of innovation and storytelling in talent acquisition. By reimagining the hiring experience and fostering meaningful connections with prospective employees, we not only addressed the hospital's recruitment challenges but also strengthened its position as a leader in healthcare. As we continue to evolve and innovate, I am confident that NewYork-Presbyterian will drive lasting impact and excellence in patient care.