Innovative Interactive Campaign for Global Brand

I am thrilled to share my experience of successfully leading a pitch project for Samsung with a small digital agency in Korea. Through my strategic insights, in-depth understanding of Samsung's global marketing preferences, and comprehensive expertise in web design and digital marketing, we were able to secure the pitch against competitors like NY Leo Burnett. This accomplishment underscores the importance of research, adaptation, and holistic involvement in both business and creative aspects.

Pitch Project Overview: The invitation from Korea's small digital agency to collaborate on a Samsung pitch project presented an exciting opportunity to leverage my previous experience with Samsung's global marketing team in NY. Drawing on my insights into Samsung's preferences and working methodologies, I played a pivotal role in educating the agency management team on client expectations and industry standards.

Key Contributions:

1. Strategic Guidance: I provided strategic guidance to the agency management team, emphasizing the importance of aligning the pitch with Samsung's global marketing standards and preferences.
2. Technical Expertise: Leveraging my expertise in global technical standards, including HTML5, search engine optimization, web fonts utilization, and responsive design, I ensured that our pitch reflected cutting-edge digital capabilities.
3. Creative Consultation: I collaborated closely with the business and creative teams, offering insights into visual trends and creative approaches that resonate with Samsung's target audience.
4. Comprehensive Approach: By actively participating in every level of the pitch process, from initial strategy development to final presentation, I ensured a cohesive and compelling pitch that showcased our agency's capabilities and understanding of Samsung's brand ethos.

Outcome: Our collaborative efforts and comprehensive approach paid off as the small local agency emerged victorious in the pitch competition against renowned competitors. Samsung, impressed by our strategic insights and creative prowess, not only awarded us the project but entrusted us with the development of three products for global deployment.

Conclusion: The successful outcome of the Samsung pitch project highlights the value of research, global adaptation, and comprehensive expertise in winning the trust of esteemed clients. By blending strategic guidance, technical proficiency, and creative consultation, we demonstrated our ability to meet and exceed client expectations, paving the way for future collaborations and continued success in the dynamic digital landscape.