Custom Mobile App UI/UX Design – Engaging and User-Friendly

Hrvst is a digital farmer’s market that connects retail and wholesale consumers to locally sourced vegetables, fruits and meats. This supports local agriculture and contributes to a sustainable food system.

In Zambia, a significant disconnect exists between agricultural producers and purchasers.

For producers

Producers, often isolated in remote areas, are unaware of reliable markets or platforms where they can sell their commodities at profitable prices. This lack of market access and information leads to under pricing or wasted produce.

For purchasers

On the other hand, buyers in urban centers struggle to find consistent sources of high quality agricultural products at competitive rates. This gap in communication and information flow hampers efficient market operations, ultimately affecting the economy and livelihoods of both producers and purchasers.

To create a mobile application (called Hrvst) where customers can buy fresh agriculture produce at affordable prices and have them delivered to their desired locations.

The Hrvst platform was separated in two mobile applications; Hrvst - a platform for customers to buy product and Hrvst Vndr - a mobile application where Vendors or producers can create their storefronts, list products, manage orders and deliveries.

Analysis of UberEats, DoorDash, InstaCart

Since Hrvst was the first of its kind in Zambia, we did not have any competitors within the country. We decided to look at applications operating in the ecommerce space to evaluate their strengths and identify best practices that could be applied to our own app.

After the competitor analysis, we centered our decisions on

Having a robust and intuitive product discovery experience

An easy way for customers to search for the stores they want to buy from.

An easily scannable cart for product review and order placement

Allowing customers to track the delivery of the products they buy

Creating a robust and intuitive product discovery experience

Having a robust and intuitive product discovery was essential for our customers. It not only streamlines the process of finding products but also enhances user satisfaction and engagement. By implementing advanced search features, personalized recommendations, and an easy-to-navigate interface, we reduce the time it takes to discover products and stores.

An easy way for customers to search and find stores they want to buy from.

An easy way for customers to search for the stores they want to buy from was crucial for a seamless shopping experience. By providing clear and efficient search options, customers can quickly find their desired stores and products, leading to increased satisfaction and higher sales for our vendors.

An easily scannable cart for product review and order placement

An easily scannable cart for product review and other placement allows customers to efficiently see their selected items, make any necessary adjustments, and confidently proceed to checkout. This streamlined process enhances the overall shopping experience, minimizing potential errors and ensuring that users can place their orders quickly and conveniently.

Allowing customers to track the delivery of the products they buy

Allowing customers to manage orders and track the delivery of the products they buy offers them complete control over their shopping experience. This feature provides real-time updates and detailed information on their orders, ensuring transparency and convenience every step of the way.

This effort resulted in a remarkable 110.16% revenue growth and an impressive 108.47% increase in GMV during Q2-2023, just nine months after the marketplace’s debut in 2022.