New Website for Innovative Fitness Equipment Manufacturer

New website content, including video scripts and related marketing campaigns, for an in-home workout machine called StepR.

This 2-month project began with an in-depth discovery session to fully understand the stairclimber product, its target market, and the brand's vision for the global launch. I researched the competitive landscape, analysed customer pain points, and identified the key difference with the StepR compared to traditional climbers.

I also collaborated with the product development team and designers to create a content architecture that flowed logically and emphasised key messages and product benefits. This was without doubt one of the most satisfying copywriting projects I've been involved in over the last 10 years!