A long term client looking to enter the North American market, I completed the website copywriting this agency software solution. Working closely with the business founder and his sales team, I was able to understand the key differences with their product and create a range of messages that would resonate with agency decision makers, particularly CFOs and CIOs. Combined with a modern, moody design, the end result was a sophisticated yet inclusive website that has become a cornerstone of the company's success.
