Sim Siang Choon

Sim Siang Choon Hardware Pte Ltd is one of the leading specialist retailers of bathroom, kitchen and home-improvement products in Singapore today. The client was looking for a website revamp to align with their new brand guidelines.

The focus is on creating a seamless user experience that balances aesthetic appeal with practical functionality. Through careful consideration of layout, color schemes, and typography, the website should evoke a sense of cleanliness and sophistication, reflecting the quality of the products offered.

Drawing inspiration from contemporary interior design trends and lifestyle themes, the concept is to evoke a sense of modernity, cleanliness, and functionality. Integrating high-quality imagery showcasing the products in realistic settings can help users visualize how the items would complement their own spaces. Additionally, incorporating elements of convenience such as user-friendly search filters and informative product descriptions enhances the overall user experience, making it easier for visitors to find and select the perfect kitchen and toilet ware for their homes.