🏘️ Brand Identity for "LionGate"

Lion Gate Ventures is an owner, developer and manager of commercial real estate focusing on self storage, industrial and retail. Logo should be fresh and modern looking with a mark that either or both connotes buildings, construction or incorporates a “lion”. This logo should be able to be used on print materials, websites, apparel and other marketing collateral. Logo should be able to be used centered, left or right justified.

Client: LionGate

Location: United States

Scope: brand strategy, brand identity

2023 © CreacoStudioTeam

We approached the design of Lion Gate Ventures' brand logo by following a systematic process that focused on capturing the essence of their business and creating a modern and aesthetic representation. Firstly, we thoroughly analyzed the brief provided by the client, which highlighted their role as an owner, developer, and manager of commercial real estate, with a specific emphasis on self storage, industrial, and retail sectors. Understanding the client's target market and industry allowed us to tailor our design approach accordingly.

Next, we brainstormed and sketched various concepts that encompassed the core elements mentioned in the brief: buildings, construction, and a lion. We aimed to create a design that would visually convey the company's expertise in real estate while incorporating a sense of strength and authority associated with the imagery of a lion.

After selecting the most promising sketches, we proceeded to refine and digitize the design. We used a line art style to create a crisp and clean representation of a lion combined with buildings and gates. The integration of these elements was carefully executed to ensure a harmonious and balanced composition.

Throughout the design process, we emphasized the importance of a fresh and modern aesthetic. We used sleek lines and contemporary typography to further enhance the overall look and feel of the logo. By striking a balance between traditional symbolism and modern design principles, we were able to create a visually compelling logo that resonates with Lion Gate Ventures' target audience.

Finally, we ensured the versatility of the logo by designing it in a way that allows for centralized, left-justified, or right-justified placement. This adaptability enables seamless integration across various marketing collateral, including print materials, websites, apparel, and more.

Overall, our approach to designing the brand logo for Lion Gate Ventures involved a thorough understanding of their business, strategic brainstorming, meticulous craftsmanship, and a focus on creating a fresh and modern aesthetic. The resulting logo successfully merges the symbol of the lion with the elements of building and gate to convey the essence of their real estate expertise in an appealing and visually impactful manner.eb