Durable.co | Content Creation



Durable - AI Website Builder

Durable - AI Website Builder

For four months, I was the full-time creator for Durable's social accounts.



The Problem

Durable is the world's fastest AI website builder and the only AI platform made for small business owners. Generally, their audience is solopreneurs, side hustlers, and small business owners. They didn't love their content and had goals of achieving more organic traffic to their account, and becoming leads on TikTok+Reels+Shorts, for educating and empowering business owners to actually make use of AI.

Where I come in

I was the full-time creator for Durable from June – October 2023. In my role, I worked with a CSM and the Durable Team to achieve their goals. My roles and responsibilities included:

• Collaborating with the CSM and Durable Team over Slack and Biweekly meetings
• Doing trend analysis on TikTok to find and spot trending sounds and videos
• Gaining insight into Durable and what they do by reading blog posts, and exploring/building websites using the Durable platform
• Writing scripts for each batch of content
• Filming and editing all videos
• Creating educational carousels in their branding using Canva
• Daily posting to TikTok, Reels and Shorts
• Post-creative reporting and analysis

The Content

In my role at Durable I produced content ranging from:

• Trending Capcut videos
• Educational talking videos
• Short-form attention-grabbing content
• Product-focused videos on how to use the Durable platform

And More!









Results

Over the past two months, Durable has gained almost 5k TikTok followers!