Durable.co | Content Creation
Samantha Glassman
The Problem
Durable is the world's fastest AI website builder and the only AI platform made for small business owners. Generally, their audience is solopreneurs, side hustlers, and small business owners. They didn't love their content and had goals of achieving more organic traffic to their account, and becoming leads on TikTok+Reels+Shorts, for educating and empowering business owners to actually make use of AI.
Where I come in
I was the full-time creator for Durable from June – October 2023. In my role, I worked with a CSM and the Durable Team to achieve their goals. My roles and responsibilities included:
Collaborating with the CSM and Durable Team over Slack and Biweekly meetings
Doing trend analysis on TikTok to find and spot trending sounds and videos
Gaining insight into Durable and what they do by reading blog posts, and exploring/building websites using the Durable platform
Writing scripts for each batch of content
Filming and editing all videos
Creating educational carousels in their branding using Canva
Daily posting to TikTok, Reels and Shorts
Post-creative reporting and analysis
The Content
In my role at Durable I produced content ranging from:
Trending Capcut videos
Educational talking videos
Short-form attention-grabbing content
Product-focused videos on how to use the Durable platform
And More!
Results
Over the past two months, Durable has gained almost 5k TikTok followers!
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Posted Aug 23, 2023
Content creation for Durable's social media accounts. Responsibilities include: Script writing, concept development, filming, editing, posting, analysis
