The Problem

Durable is the world's fastest AI website builder and the only AI platform made for small business owners. Generally, their audience is solopreneurs, side hustlers, and small business owners. They didn't love their content and had goals of achieving more organic traffic to their account, and becoming leads on TikTok+Reels+Shorts, for educating and empowering business owners to actually make use of AI.

Where I come in

I was the full-time creator for Durable from June – October 2023. In my role, I worked with a CSM and the Durable Team to achieve their goals. My roles and responsibilities included:

Collaborating with the CSM and Durable Team over Slack and Biweekly meetings

Doing trend analysis on TikTok to find and spot trending sounds and videos

Gaining insight into Durable and what they do by reading blog posts, and exploring/building websites using the Durable platform

Writing scripts for each batch of content

Filming and editing all videos

Creating educational carousels in their branding using Canva

Daily posting to TikTok, Reels and Shorts

Post-creative reporting and analysis

The Content

In my role at Durable I produced content ranging from:

Trending Capcut videos

Educational talking videos

Short-form attention-grabbing content

Product-focused videos on how to use the Durable platform

And More!

Results

Over the past two months, Durable has gained almost 5k TikTok followers!