Project Scope: Complete brand identity design for travel filmmaker and UGC creator Nate McFall.

Objective: To reflect the essence of Nate’s storytelling authentic, rebellious, and adventurous, through a cinematic, high-impact visual identity.

Solution: We crafted a minimal yet powerful wordmark, a symbolic icon rooted in the Explorer archetype, and a color palette evoking freedom and movement. Paired with travel-centric typography and visual mockups tailored for social content, this branding aligns perfectly with Nate’s unique creator journey.

Nate needed a brand identity that could do three things at once:

Capture the raw, unfiltered feel of solo travel

Feel premium, cinematic, and instantly recognizable

Be usable across YouTube, Instagram, vlogs, and brand pitches

As a growing content creator, Nate was ready to level up—but his brand visuals didn’t reflect his narrative power.

We leaned into four archetypes—The Explorer, The Sage, The Rebel, and The Creator—to shape every part of the brand. Key moves:

Created a clean yet dynamic wordmark logo with motion-inspired elements (like the tilted ‘c’)

Designed a lens-shaped icon mark that reflects “seeing the world differently”

Built a warm, earthy color palette inspired by dust trails, surf clubs, and golden hour skies

Chose bold, timeless typography with personality that still works across platforms

All-caps wordmark based on “Delight” font, customized for clarity and personality

Icon mark combines globe + lens for motion, focus, and freedom

Multiple variations (large to tiny) for scalability across platforms

Palette includes: Nomad Sand, Burnt Brown, Suntrail Gold, Dusty Teal, and Timber Charcoal