SocialNest is designed as an all-in-one content planning and scheduling tool with smart automation, visual calendars, AI-powered suggestions, and seamless collaboration features.
Goal of the project
To design an intuitive, all-in-one SaaS platform tailored specifically for social media managers, helping them streamline how they plan, schedule, publish, and analyze content across multiple platforms while also creating a seamless, conversion-focused marketing website to support user acquisition.
Problem Statements
Social media managers face a fragmented, time-consuming workflow:
Managing content across multiple tools (e.g., calendars, spreadsheets, Google Drive).
Manual post scheduling and inconsistent publishing times.
Lack of collaboration tools to get client/team feedback.
Difficulty tracking content performance without clear reporting.
My Objectives as a Product Designer
As the UX Designer, UI Designer, and Website Designer, my challenge was to:
Simplify a complex workflow without sacrificing power.
Deliver an elegant interface that supports collaboration, automation, and creativity.
Design a product that’s approachable for freelancers and scalable for agencies.
Build a marketing website that reflects the value of the product and increases trial signups.
The Solution
We built SocialNest as a purpose-built SaaS platform that empowers social media managers to:
Plan smarter with a drag-and-drop visual calendar.
Create faster using an AI-powered content assistant.
Collaborate efficiently via team approval workflows.
Automate intelligently using smart scheduling and auto-publishing tools.
Analyze clearly with unified engagement dashboards.
On the website, we created a clean and conversion-optimized landing page that communicates value through:
Benefits-led storytelling
Role-specific features
Testimonials from real users
Engaging product visuals and feature illustrations
Final Result
A highly focused product for social media managers with all-in-one scheduling, collaboration, and reporting tools.
A feature-rich, easy-to-use platform that reduced content planning time by over 60% for early users.
A high-converting website that increased trial signups by 3x compared to the previous landing page used for testing.
Full Page
Like this project
Posted Jun 1, 2025
Designed a SaaS platform and marketing website for SocialNest. An all-in-one content planning and scheduling tool for social media managers.