Yellow & Purple, refreshed
We kept the yellow with a complementary colour palette - a recognisable asset of the old brand - but making it more vibrant and complete.
The purplish-blue brings a vibrant, bold and techy twist to the old purple. Blue is also associated with satefy, reliability and intelligence in brands.
The warm off-white, as background, makes the overall composition softer on the eyes. With an earthy, natural tone we give a hint to the spirit of sustainability behind Cauli.
The yellow compliments the palette to make it bright and fun overall.