Client: Seymourpowell, a globally renowned design and innovation company with a 40-year legacy and extensive portfolio of award-winning work.

Problem: The previous Squarespace website lacked flexibility, suffered from outdated design, and failed to effectively showcase Seymourpowell's diverse expertise across foresight, strategy, product design, creative technology, digital products, and branding.

Goals: Revitalise brand image, boost SEO with easily published blogs, increase performance, enhance site usability, and generate higher quality leads.

Target Audience: Potential clients across various industries, along with design students and educators seeking insights into the company's processes.

Research: While specific methods weren't listed, the focus was clearly on understanding user needs and pain points (likely involving stakeholder interviews, analytics, etc.).

Design Strategy: The core challenge revolved around information architecture. The goal was to elegantly organize Seymourpowell's wide range of services.

200% increase in website traffic

Significantly reduced bounce rate

Increased organic traffic due to blog content

Improved overall site performance

Qualitative Feedback: Positive reception from internal stakeholders after extensive struggles with the previous design.

Challenges and Solutions: Stakeholder management was critical when balancing visions from different departments. The new IA needed to reflect the company holistically while emphasising each area's value.

Key Takeaways: A "client-first" design, coupled with Webflow's tools, ensures that the site remains easy for Seymourpowell's team to manage and update independently.

Check out the Seymourpowell live site: https://www.seymourpowell.com/