Branding one of Romania's first jerky snack by Calin BaleaBranding one of Romania's first jerky snack by Calin Balea

Branding one of Romania's first jerky snack

Portfolio project
Calin Balea
Key visuals
Key visuals
Uscatzele is the name of a jerky snack that's ready to take Romania's market by storm. Young, energetic, and rebellious, the lightheartedly named Uscatzele, roughly meaning "dry bites" or "crispies" is on track the become a popular snack for athletes, gamers, and health-conscious youngsters. Tasty, cheap, healthy, low-calorie, and protein-packed. Perfect!
Packaging concept
Packaging concept
Logo
Logo
Swag concept
Swag concept

0 likes · 15 views · Feb 13, 2025

Youthful and energetic brand identity for a new healthy snack company. Their first product to market? Low-calorie, protein-packed, tasty jerky strips. Yum! 🤤

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