Branding one of Romania's first jerky snack
Calin Balea
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Uscatzele is the name of a jerky snack that's ready to take Romania's market by storm. Young, energetic, and rebellious, the lightheartedly named Uscatzele, roughly meaning "dry bites" or "crispies" is on track the become a popular snack for athletes, gamers, and health-conscious youngsters. Tasty, cheap, healthy, low-calorie, and protein-packed. Perfect!
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Posted Feb 13, 2025
Youthful and energetic brand identity for a new healthy snack company. Their first product to market? Low-calorie, protein-packed, tasty jerky strips. Yum! 🤤
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