Roots Wellness & Medspa Brand Identity

Roots Medspa 2022, In-House Adobe Illustrator

The Project

Roots Wellness & Medspa is a Tampa owned Company opening soon in the Channelside area of Tampa Bay. Roots identifies itself as a medspa that lends a helping hand to those who want to feel more comfortable in their own bodies. This project was to design a brand identity that feels natural, organic and "homey" so customers feel at ease when they enter their storefronts. 

The project was to create a fun, feminine and memorable logo suite for the company to launch with.

Results

With nature and comfort in mind, we chose to create Root's brand identity around a tropical and relaxed feeling, almost like walking into a rainforest. We chose to use simple yet elegant typography to keep the brand identity consistent and so that the focus was more on the illustrations. The illustrations we used throughout Root's identity was made to replicate the delicate flowers of Brazil, that way customers have an easier time identifying and recognizing the brand.

CoOwner