The Lucky Paws Project is a startup to support rescue animals. The company sells bracelets, and with every purchase, 15% of each sale goes towards a rescue or shelter partner. Eshc bracelet will come with a photo and story of the rescue animal from that rescue partner. The owner was looking for a trendy and inviting brand vibe to match the style of their bracelets. The project was to create a full brand identity with logos, business cards along with all product packaging.