Personalization on eComm app
Guea-Yea Lian
Before developing a robust machine learning model capable of accurate recommendations, I led the design efforts to implement a "favorite mechanism." This mechanism gathers explicit signals, which we utilized to create a data-driven section showcasing personalized offers based on members' histories and preferences.
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Posted Jul 1, 2024
Design and delivered a feature to capture explicit signals that further enhances the personalization and drive significant engagement.
