Crafting Digital Marketing Campaigns that Drive Engagement
Elliot Petersen
Like this project
Posted Jan 4, 2025
Ran a digital marketing campaign that significantly boosted client engagement and drove measurable results through targeted content and strategic execution.
Steps I Take:
Formulate a marketing copy goal
Craft your ideal customer profile (ICP) and tailor marketing copy to that group
Write strong calls to action (CTAs) to drive engagement
Make sure my ads and company landing pages match - messaging cohesiveness
A/B test the marketing copy to determine best messaging fit
Be intentional with headlines and content to drive SEO and boost google ranking