Tekpro wanted to create a

Tekpro wanted to create a new business unit specialized in digital marketing: Rocket MKT. The challenge went far beyond a website — it meant building a complete brand from scratch (visual identity, graphic language, personality, visual system, and digital experience) able to stand apart from the rest of the company, convey creativity and innovation, and build enough trust to attract new clients in a highly competitive agency market. As Lead Brand & Product Designer, I designed the visual identity from scratch and then translated that identity into a digital experience oriented toward lead generation.